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Account Manager (Sales & Business Development)
1. Role Overview
The Accounts Manager will play a pivotal role in driving business growth, developing strategic client relationships, and ensuring long-term customer success. This is a 360° role requiring strong sales drive, ownership capabilities, leadership skills, and business acumen. The individual will be responsible for acquiring new clients, managing end-to-end business processes, expanding market share, and retaining accounts with effective account management techniques.
2. Key Responsibilities
2.1 Sales & Business Development
Drive client acquisition and revenue growth through targeted sales strategies.
Build and maintain a strong sales pipeline and ensure timely deal closures.
Develop client retention strategies to strengthen long-term business relationships.
Identify and pursue partnerships and collaborations for market penetration.
Represent the company at industry events, trade fairs, and networking forums.
2.2 Strategic Business Development & Market Expansion
Conduct market research and analysis to identify growth opportunities.
Develop and execute strategies to expand the company’s footprint in existing and new markets.
Provide strategic insights and recommendations to management for new products, services, and revenue streams.
Innovate and improvise approaches for continuous business improvement.
2.3 Marketing & Brand Management
Lead the planning and execution of marketing campaigns (digital, social media, offline).
Oversee brand positioning and visibility in the marketplace.
Create compelling sales and marketing collateral to support business initiatives.
Monitor, measure, and report on the effectiveness of marketing activities.
2.4 Leadership & Team Management
Provide guidance and mentorship to junior sales and marketing staff.
Build a high-performing team culture aligned with company values.
Ensure cross-functional collaboration between departments to achieve business goals.
Lead by example, demonstrating ownership, accountability, and innovation.
2.5 Recruitment Support Services
Support the HR and recruitment team in identifying and attracting top talent.
Develop and maintain strong business relationships with clients for recruitment services.
Promote Reliance’s recruitment solutions to potential clients to grow revenue streams.
Ensure smooth delivery and closure of recruitment service contracts.
3. Technical Requirements (Hard Skills) Area Requirement
Sales & Business Development
Minimum 5 years’ proven track record in B2B sales, client acquisition, pipeline management, and revenue generation.
Marketing
Strong skills in digital marketing, social media strategy, and brand management.
Business Acumen
Ability to develop, execute, and own end-to-end business processes and strategies.
Account Management
Experience managing corporate clients, ensuring retention and growth.
Networking
Established network of decision-makers across industries.
Recruitment Services
Prior exposure to HR/recruitment or service-based sales (preferred).
4. Critical Requirements (Soft Skills)
1. Strong ownership capabilities with the ability to manage initiatives from idea to execution.
2. Excellent decision-making and problem-solving skills, with an innovative mindset.
3. Ability to operate at both junior and senior levels, adjusting communication style as needed.
4. Exceptional negotiation, presentation, and persuasion skills.
5. Strong leadership qualities with the ability to inspire and manage teams.
6. Entrepreneurial drive with a results-oriented mindset.
5. Qualifications
Bachelor’s degree in Business Administration, Marketing, Sales, or related field (Master’s is an advantage).
Professional certification in Sales/Marketing/Business Development is a plus.
Minimum of 5–7 years of progressive experience in sales, business development, or account management.
6. Performance Indicators (KPIs)
Quarterly and annual revenue targets achieved.
Number of new clients acquired.
Client retention and satisfaction rates.
Market expansion milestones reached.
Team performance and leadership impact.
Growth of recruitment service business portfolio.
7. Compensation & Benefits
Competitive base salary.
Performance-based incentives and commissions.
Career growth and professional development opportunities.
Health benefits