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Job Description

A reputable FMCG company specializing in tomato mix production is seeking a proactive and results-driven Sales Manager (Ghana Branch) to oversee sales operations and support business growth in Ghana. The role involves managing day-to-day sales activities, building strong customer relationships, and supervising a small sales team. The ideal candidate will be hands-on, target-driven, and able to balance office responsibilities with active fieldwork.

Key Responsibilities

• Identify and develop new sales opportunities across Ghana to increase product reach and market share.

• Build and maintain strong relationships with clients, distributors, and retail partners.

• Support the development and execution of sales strategies tailored to the Ghanaian market.

• Achieve and exceed monthly and quarterly sales targets.

• Monitor competitor activities and provide feedback to management for strategy adjustments.

• Supervise and guide sales representatives, ensuring effective coverage of key markets.

• Represent the company at trade fairs, exhibitions, and local networking events.

• Coordinate with logistics and warehouse teams to ensure timely and efficient product delivery.

• Conduct regular field visits to track sales activities and gather insights on consumer behavior.

• Prepare and submit periodic sales performance reports.

Requirements

• Bachelor’s degree or diploma in Business, Marketing, or a related field.

• 2–3 years of proven experience in sales (FMCG or food industry preferred).

• Strong understanding of the Ghanaian market and consumer buying patterns.

• Excellent communication, interpersonal, and negotiation skills.

• Ability to supervise, motivate, and guide a small sales team.

• Target-oriented, adaptable, and able to perform under pressure.

• Proficiency in MS Office; familiarity with CRM tools is an advantage.

• Ability to speak and understand French is a plus.

Apply here: https://zurl.to/g5RM?source=CareerSite