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Marketing Manager
About Riohs College of Design
For over 15 years, Riohs College of Design has been at the forefront of Ghana’s creative education sector, training over 3,000 designers, supporting 640+ established brands, and earning 11 national and international awards.
Our philosophy, “Unearthing Potentials, Making Seasoned Professionals,” defines our commitment to transforming raw talent into industry-ready professionals through affordable, creative, and practical education. As we expand into a Creative Arts & Vocational Hub, we are seeking a dynamic and innovative Marketing Manager to lead our brand growth, student recruitment, and strategic communications.
Position Overview
The Marketing Manager will lead all marketing, branding, and communications initiatives across Riohs’ programs and platforms. The ideal candidate is both strategic and creative, capable of transforming Riohs’ story into campaigns that drive student enrollment, partnerships, and brand visibility.
Key Responsibilities
Strategic Marketing & Branding
Develop and execute a comprehensive marketing strategy aligned with Riohs’ growth roadmap (2025–2027).
Strengthen Riohs’ positioning as Ghana’s leading creative and vocational training institution.
Plan and manage annual marketing budgets, ensuring cost-effective and data-driven campaigns.
Student Recruitment & Lead Generation
Design and implement student enrollment campaigns (digital, offline, and experiential).
Optimize lead generation funnels and manage the admissions marketing process from inquiry to enrollment.
Monitor and analyze campaign performance to achieve conversion growth.
Digital Marketing & Content Management
Manage Riohs’ website, social media, and digital presence (Facebook, Instagram, TikTok, LinkedIn).
Produce and supervise creative content that highlights student success stories, alumni brands, and institutional milestones.
Run SEO, email, and paid ad campaigns to increase visibility and engagement.
Public Relations & Partnerships
Build and manage relationships with media houses, industry partners, and corporate sponsors.
Organize press releases, media interviews, and promotional collaborations.
Represent Riohs at exhibitions, education fairs, and public events.
Creative Direction & Brand Consistency
Supervise production of marketing materials (videos, photography, brochures, flyers, and digital content).
Ensure visual and message consistency across all brand touchpoints.
Market Insights & Research
Conduct competitor and trend analysis within the creative and vocational education sector.
Use insights to recommend new marketing opportunities and product positioning.
Qualifications & Experience
Bachelor’s degree (or higher) in Marketing, Communications, Business, or related field.
Minimum 5 years of professional experience in marketing, ideally within education, fashion, or creative industries.
Demonstrated expertise in digital marketing, social media management, and campaign analytics.
Excellent communication and writing skills.
Proficiency with Google Ads, Meta Ads, Canva/Adobe Suite and CRM tools preferred.
Core Competencies
Strategic and analytical thinker.
Strong creative judgment with an eye for visual storytelling.
Organized and results-oriented.
Collaborative and innovative mindset.
Passionate about youth empowerment, education and design.
Performance Indicators (First 12 Months)
Achieve a 50–60% increase in student enrollment through effective marketing campaigns.
Grow Riohs’ social media following and engagement by 40% or more.
Establish at least 3 new industry or corporate partnerships.
Launch 2 major campaigns per academic cycle that drive brand awareness and conversion.
How to Apply
Send your CV, cover letter, and portfolio to: employment@riohs.com
Subject: Application – Marketing Manager, Riohs College of Design