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Key Responsibilities

Digital Marketing

• Develop and execute comprehensive digital marketing strategies to promote executive education programs and courses.

• Manage and optimize social media channels (LinkedIn, Facebook, Twitter, Instagram) with engaging, professional content.

• Plan and implement email marketing campaigns, including newsletters, course announcements, and promotional materials.

• Conduct SEO optimization for website content and landing pages to improve organic search rankings.

• Manage paid advertising campaigns across Google Ads, social media platforms, and other digital channels.

• Analyze campaign performance using Google Analytics, social media insights, and other marketing tools.

• Create and maintain content calendars aligned with academic schedules and program launches.

• Collaborate with academic staff to develop compelling program descriptions and marketing cop.y

Graphic Design

• Design marketing materials, including brochures, flyers, banners, and digital advertisements

• Create engaging visual content for social media posts, web graphics, and email campaigns.

• Develop presentation templates and materials for executive education programs.

• Maintain brand consistency across all digital and print marketing materials.

• Design infographics, course catalogs, and promotional videos as needed

• Update and enhance website graphics and user interface elements

• Create signage and materials for events, conferences, and on-campus activities

Qualified individuals should email their CV and Cover letter to deborah@sed.nibs.edu.gh