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Skillset Africa

Digital Media Executive

Company Description

We are a leading Human Resource solutions provider based in Accra, dedicated to connecting top talent with thriving organizations across Ghana and beyond. As we grow our digital footprint, we are looking for a creative and results-driven Digital Media Executive to join our team and drive our online presence to the next level.


Location: Accra, Ghana

Industry: Human Resources / Recruitment

Employment Type: Full-Time

Reports to: Marketing & Communications Manager / Managing Director


Job Summary

The Digital Media Executive will be responsible for planning, developing, and implementing our digital marketing and social media strategy. This role is key in enhancing our online visibility, attracting clients and job seekers, and promoting our HR services through engaging content and targeted campaigns.


Key Responsibilities

  • Develop and manage digital marketing campaigns across platforms (social media, email, website, SEO/SEM, etc.)

  • Create, curate, and manage content (text, image, video) for social media and digital platforms (LinkedIn, Instagram, Facebook, Twitter, TikTok)

  • Monitor, analyze, and report on campaign performance metrics and digital engagement

  • Manage the company website and ensure content is up-to-date, SEO-optimized, and aligned with brand messaging

  • Collaborate with the HR and Recruitment teams to promote job vacancies and employer branding content

  • Execute paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Sponsored Content)

  • Track industry trends, competitor activity, and emerging digital platforms to keep content fresh and relevant

  • Engage with online communities, respond to inquiries, and manage brand reputation on digital platforms

  • Support the organization of online webinars, job fairs, and virtual recruitment events

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field

  • 2–4 years of experience in digital marketing or social media management, preferably within a service-oriented or HR-related environment

  • Strong knowledge of SEO, SEM, Google Analytics, Meta Business Suite, and other relevant tools

  • Proven experience with content creation, copywriting, and social media management

  • Proficient in Adobe Creative Suite, Canva, or similar design tools is an added advantage

  • Strong organizational, time management, and multitasking abilities

  • Excellent written and verbal communication skills

  • Passion for people, branding, and storytelling in the HR space

  • Proficiency in Social Media Marketing and Social Media Optimization (SMO)


Apply here: https://tinyurl.com/5d7j862m

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