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Qualifications:
BA/BS or equivalent work experience.
Knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising.
Some experience managing marketing budgets and forecasting/reporting results.
Strong written communication skills.
Detail-oriented and organized.
Passionate about learning new things.
Preferred Qualities :
Active involvement in the SEO/PPC community.
Up-to-date with current trends and advancements in SEO/PPC technology.
Knowledge of Google AdWords and Microsoft AdCenter.
Familiarity with Google Analytics and Webmaster Tools.
Responsibilities:
Launch and optimize various PPC campaigns.
Participate in keyword selection and audience targeting.
Monitor budgets and adjust bids to maximize ROI.
Track KPIs to assess performance and identify areas for improvement.
Generate leads and sales through Facebook Ads.
Stay updated on digital marketing trends and explore new channels and strategies to keep us ahead.
Test ad variations to determine the best performers.
Continuously monitor and improve ad performance.
Report on the results of Facebook campaigns.
Manage the strategy and setup of all paid campaigns.
Work Conditions:
This role is 100% remote and requires effective communication with teams across different time zones. Regular virtual meetings and reporting sessions are integral to this position. We are a BYOD company. Work Timings: 7:30 PM IST to 4:30 AM IST
Key Performance Indicators:
ROI and performance metrics of managed campaigns.
Successful implementation of new strategies.
Overall achievement of departmental goals and objectives.
411 Locals is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
Skills: Key Performance Indicators
A/B Testing
Performance Metrics
Keyword Research
Marketing Campaign Management
Campaigns
Facebook Marketing
Pay Per Click (PPC)
Written Communication
Marketing Budget Management