SOCIAL MEDIA PROGRAMME

This programme equips learners with practical, in-demand skills to plan, create, manage, and measure high-impact social media campaigns across major platforms. Participants will gain hands-on experience in content creation, audience targeting, community management, paid advertising, influencer marketing, and analytics—applying strategies to real-world brands and campaigns. WHO IS THIS FOR? This programme is ideal for: Aspiring social media managers and digital marketers Entrepreneurs and business owners looking to grow their online presence Content creators and freelancers Job seekers seeking employable digital skills No prior experience is required—just commitment, creativity, and a willingness to learn. COURSE LEARNING OUTCOMES By the end of this programme, participants will be able to: Plan and execute effective social media marketing strategies Identify and target the right audiences across platforms Create engaging content aligned with brand goals Manage online communities and brand reputation Run and optimize paid social media campaigns Track, analyze, and report campaign performance using analytics tools Deliver a complete, results-driven social media campaign project PROGRAMME MODULES Introduction to Social Media Marketing Social Media Platforms Overview & Audience Targeting Content Strategy, Calendar & Planning Content Creation for Social Media Community Management & Engagement Paid Social Media Campaigns Influencer Marketing Strategies Social Media Analytics & Reporting Online Reputation Management Final Campaign Project (Practical Capstone)