DIGITAL MARKETING PROGRAMME

This course equips learners with the skills to plan, execute, and measure successful marketing campaigns across digital platforms. Participants learn about Social Media, SEO, SEM, content marketing, analytics, and marketing automation while applying strategies to real-world scenarios. WHO IS THIS FOR? This programme is ideal for individuals who want to gain digital skills, launch a new career, or enhance their business capacity. It requires no prior experience—just commitment and curiosity. COURSE LEARNING OUTCOMES •Develop and implement comprehensive digital marketing strategies. • Use data analytics to evaluate and optimize campaigns. • Apply SEO and SEM best practices. • Create compelling content across multiple channels. • Build a personal or business marketing brand. PROGRAM MODULES Foundations of Digital Marketing, Marketing Funnels & Customer Journeys, Branding, and Positioning, Market Research & Audience Analysis, Campaign Development, SEO, and SEM Fundamentals, Email & Social Media Marketing, Content Strategy and Copywriting, Paid Advertising Campaigns, Analytics & Growth, Web Analytics Tools (Google Analytics), Conversion Optimization, Performance Metrics & Reporting, Building Growth Strategies, Capstone Project, Develop and Present a Complete Digital Marketing Campaign