Women In Digital Marketing

TRAINING OVERVIEW

Skill2Job – Women in Digital Marketing is a 6-week intensive, fully online training programme designed to empower women with practical, in-demand digital marketing skills. The programme equips participants to confidently plan, execute, and optimize marketing campaigns across digital platforms for brands, businesses, and personal ventures.

Participants will gain hands-on experience using industry tools, AI-powered marketing workflows, and real-world projects that prepare them for the modern digital economy.

WHAT IS THE FEE?

This program is funded; you only pay an administration fee of GHS216 or your country's currency equivalent.

WHO IS THIS FOR?

This programme is designed for:

• Women interested in digital marketing, social media management, and online advertising

• Aspiring marketers looking to start or switch careers

• Entrepreneurs and business owners seeking to drive sales and scale their brand presence

• Students and graduates exploring freelance and remote marketing opportunities

• No prior experience is required—just a curiosity for consumer behavior, analytical thinking, and a willingness to learn.

PROGRAMME MODULES

1. Foundations of Digital Marketing

2. Marketing Funnels & Customer Journeys

3. Branding and Positioning

4. Market Research & Audience Analysis

5. Campaign Development

6. SEO and SEM Fundamentals

7. Email & Social Media Marketing

8. Content Strategy and Copywriting

9. Paid Advertising Campaigns

10. Performance Metrics & Reporting

11. Building Growth Strategies

12. Capstone Project

CAREER OUTCOMES

Upon successful completion, participants will be positioned for:

• Entry-level and junior roles in digital marketing and social media management

• Internships with digital marketing agencies and brands

• Freelance and remote opportunities across paid media, search marketing, and lead generation

• Scaling and growing personal ventures and businesses through strategic digital campaigns

• Jobs, internships, and freelance opportunities are available for outstanding participants.

PROGRAM DETAILS

• Live Training: On Weekends

• PROGRAM DATE: Saturday, 27th June, 2026

• ORIENTATION DATE: Saturday, 27th June, 2026 | 8:30 AM GMT

• Venue: Yota Skills Hub, East Legon

• Format: Fully online, with flexibility to learn from anywhere

Prerequisites:

• Commitment to completing the 6-week program.

• Basic computer literacy.

• Access to a computer with a stable internet connection.

Enrollment:

Enroll Now