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Digital Marketing Programme

TRAINING OVERVIEW

Skill2Job is an intensive training program designed to equip young Africans with the digital skills to succeed in the modern workplace and the real world of business.

WHO IS THIS FOR?

This programme is ideal for individuals who want to gain digital skills, launch a new career, or enhance their business capacity. It requires no prior experience—just commitment and curiosity.

COURSE LEARNING OUTCOMES

•Develop and implement comprehensive digital marketing strategies.

• Use data analytics to evaluate and optimize campaigns.

• Apply SEO and SEM best practices.

• Create compelling content across multiple channels.

• Build a personal or business marketing brand.

Programme Modules

Foundations of Digital Marketing, Marketing Funnels & Customer Journeys, Branding and Positioning, Market Research & Audience Analysis, Campaign Development, SEO and SEM, Fundamentals, Email & Social Media Marketing, Content Strategy and Copywriting, Paid Advertising, Campaigns, Analytics & Growth, Web Analytics Tools (Google Analytics), Conversion Optimization, Performance Metrics & Reporting, Building Growth Strategies, Capstone Project, Develop and Present a Complete Digital Marketing Campaign.

Jobs, internships, and freelance roles are available upon completion!

PROGRAM DETAILS

Live Training & Coaching (Every Weekend)

PROGRAM DATE: Saturday, 8th November 2025

Venue: Virtual: skillsetafrica.com/live

Format: Fully online, with flexibility to learn from anywhere

Prerequisites:

Commitment to completing the 6-week program.
Basic computer literacy.
Access to a computer with a stable internet connection.

Enrollment:

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